Time to Celebrate New Balance Grey Day 2023
It’s official – New Balance’s Grey Day for 2023 is here! A globally dedicated day designed purely for celebrating New Balance’s iconic grey shade, it’s a time to throw on your finest NBs and thank goodness for their creation. This year marks New Balance’s fifth time celebrating the holiday, with things kicking off back in 2018. Since then, the New Balance community all around the world have relished in the festivities, throwing memorable shindigs, performances and activations.
Each year, New Balance bolster the celebrations with special releases and retros, and 2023 has been no different. Not only have New Balance dropped their mega ‘Moon Daze’ pack, which includes the 550, 580, 9060 and much more, but they’ve also linked up with MADE in USA creative director Teddy Santis to whip up a 990v4, 990v6, 996 and the highly anticipated 998.
This year boutiques, creatives and fans all over the world are celebrating through the idea: What if New Balance was the first sneaker on the moon?
From activations that have turned spaces into immersive moon-like experiences to archives being opened, there’s plenty for you to get involved in. So we’ve done the digging to bring you global coverage of New Balance’s Grey Day 2023. Given the time differences around the world, some events are done and dusted, and some are yet to go live! For all the grey-t details, see below.