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Ceeze Just Created a NB2002 Inspired By Concepts NB999 ‘Kennedy’

Ceeze 2002R Kennedy
Ceeze 2002R Kennedy
Ceeze 2002R Kennedy
Ceeze 2002R Kennedy
Ceeze 2002R Kennedy
Ceeze 2002R Kennedy
Ceeze 2002R Kennedy
Ceeze 2002R Kennedy
Ceeze 2002R Kennedy
Ceeze 2002R Kennedy
Ceeze 2002R Kennedy
Ceeze 2002R Kennedy

New York City-based creative studio Ceeze are known for putting new spins on old favourites, like last year when they added a luxury twist to the Air Jordan 1 ‘Chicago’ or in 2020 when they blessed us with a ‘ Grinchy’ Christmas Dunk. In 2023, they’ve taken it one step further, crafting a New Balance 2002R that looks eerily familiar to sneakerheads who were around in 2011. If the nautical themes or the ‘Kennedy’ name hasn’t given it away already, the latest from Ceeze pays homage to Boston-based retailer Concepts’ New Balance 999 ‘Kennedy’.

The original NB999’ Kennedy’ looked to New England’s prominent sailing culture and John F. Kennedy’s love of Hyannis, a village in Massachusetts’ Cape Cod region. Ceeze have expertly crafted an updated version using the NB2002R silhouette, boasting perfect colour-matching, textured brush suede, smooth nubuck and nautical-themed liner.

If you thought Concepts’ ‘Kennedy’ was rare, Ceeze’s latest New Balance 2002R iteration will be limited to just 12 pairs and will drop via the creative studio’s webstore today, June 7. The RRP has been locked for $2601, reflecting the 02601 zip code of Hyannis.

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