Burna Boy Becomes On’s First ‘Clubhouse President’

Burna Boy’s taking his talents off the stage and onto the court, locking in a multi-year deal with Swiss powerhouse . Crowned as the brand’s first ever ‘Clubhouse President,’ the Afrobeats superstar isn’t just fronting a campaign – he’s sitting in the driver’s seat as On looks to shift gear from alpine labs to dancefloors.

The partnership kicks off on the tennis court, but don’t expect stiff whites and polite rallies. On are pushing to inject their Swiss-engineered performance chops into new spaces, and Burna’s global pull makes him a solid co-sign to carry that flame from the studio to the streets.

The Grammy winner has been shaping the music industry with every record drop, and now he’s got the chance to lace that same identity into On’s next chapter. ‘For me, everything I do comes from the same place – music, sport, community, and culture,' Burna explains. 'It’s all connected. On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.’

It’s an ambitious move for a brand that’s carved its reputation on techy running silhouettes and feather-light cushioning. Whether this means co-branded gear, collaborations, or wild one-offs, only time will tell.

For those unfamiliar, On was founded in the Swiss Alps in 2010, and has built its rep on super-light runners and patented CloudTec cushioning. In just 15 years, the brand have gone from a niche performance label to a global player, branching into training, outdoor, tennis and lifestyle.

Performance doesn’t just live in the lab – it’s proven on the streets. Hit up our Sydney Marathon for the fastest fits of the week.