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23 Feb 2010

Industry News

Buffet Tradeshow Melbourne

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Feeling hungry for some sweet streetwear action? Buffet is an all-you-can-eat street tradeshow, and it all goes down this weekend! Run over three days, Buffet incorporates an industry Tradeshow, Public Expo, Marketplace and Discussion forums. So don't make too many plans this weekend, it's going to be huge! Starting with a killer launch party at 1000 £ Bend, the jamboree kicks into full steam with a public expo featuring brands from all over the globe including Mishka, Akomplice, Lower, CTRL, For The Homies, G-Shock, Grand Scheme, In4mation, Incase, New Era and UNDFTD to name but a very few.

If you're not busting at the seams full of streetwear goodness, Jeff Staple will be flying direct from the US to participate in the forums that will spread knowledge on everything from opening up your own store, to having your own label. Read below for more details and hit the Buffet site for all information!

PRESS RELEASE

Buffet is the first event of its kind for the Asia Pacific region. Run over three days, Buffet incorporates an industry Tradeshow, Public Expo, Marketplace and Discussion forums as well as a launch party and other side events. The Buffet concept and creative direction has been developed and implemented by the creative team behind Australia’s premier Streetwear and Street Lifestyle publication ACCLAIM Magazine. Speaking on the Buffet concept, event creative director Andrew Montell says “Buffet fills a very large void in the Streetwear industry in our region. Despite significant development internationally, the general population, fashion media and the fashion industry remains mostly ignorant to the modern face of Streetwear and the relationship that it holds with other progressive areas of lifestyle and culture.

Buffet has been designed to build awareness and to provide one hub for the purpose of networking, trading and overall development of the industry, not to mention a bit of partying on the side. It’s been great to see so much support and enthusiasm towards this event from the streetwear industry, especially given the understandable level of scepticism early on. Many of the labels and distributors who are leading the way in our industry are now on board with Buffet and we have a great group of media partners supporting the event. In particular T-World has been very active in the development of the event and the involvement of internationally renowned media partners Sneaker Freaker, Design Is Kinky and Formatmag.com speaks volumes.”

The first day of Buffet has been created for industry only and is being run as a Tradeshow on Friday, 26th February. The official event launch party takes place on the evening of Friday 26th. The following Saturday and Sunday are open to the general public and are free entry. DJs will spin throughout the event and a bar will run across the weekend. Four Discussion Forums have been developed to run over the weekend. Each forum covers a different area of relevance to the streetwear/ fashion industry, from getting a foot in the industry door to international expansion and the creative process.

23 Feb 2010

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