Baby Keem Signs First Brand Deal With Converse
Baby Keem has signed an endorsement deal with , marking the very first official brand partnership for the 21-year-old artist and producer.
He will be one of the headline figures of the Converse All Stars, a global group of young and creative talent offering unique mentorship, experiences and opportunities.
Keem joins a formidable Converse artist and athlete roster that currently includes , Natasha Cloud, pgLang, Shai Gilgeous-Alexander and Alexis Sablone. The deal seemed an inevitability, as Keem has been frequently spotted in Converse shoes in recent months, and his close creative associates pgLang also released a earlier this year.
The partnership kicks off with a Keem-directed short film depicting a cassette tape labelled ‘LP #2’ and a pair of black and white high-top , a shoe that he says is ‘iconic and timeless’.
Check out the short film below.