ASICS Tiger Gel Lyte III 'made In Japan' Dinner In Melbourne!

Earlier this week, ASICS Tiger AU held a very special dinner at Melbourne's Kumo Izakaya for everyone who purchased their ASICS Tiger Gel Lyte III 'Made in Japan' online down under. Mr Shigeyuki Mitsui, the original designer of the iconic GL3, was there to celebrate the shoe's 25th anniversary with a beautiful dinner inspired by the 1990 runner, while one of Australia's Sake Masters made sure every meal was paired with the finest sake Japan had to offer thanks to Dassai. As the booze flowed, Mitsui-san became animated and happily mingled with the guests, sharing stories about designing ASICS footwear and teaching everyone how to drink sake the 'traditional way'. Check out the photo gallery above for some happy snaps, and the video below to see what all the fuss is about. Big ups to the crew at ASICS Tiger AU, and keep and eye out on Sneaker Freaker for an exclusive interview with the man behind some of the greatest designs in ASICS history.