ASICS Release NFT ‘Sunrise Red’ Collection, Featuring Two GEL-Lyte IIIs
We’ve seen NFTs released via luxury labels, and now ASICS have become the first major sneaker brand to digitise their sneakers via the new ‘Sunrise Red’ collection. Headlined by the two renditions of the iconic GEL-Lyte III, the collection features nine silhouettes in total, releasing as digital sneakers.
To be launched via a special auction, there will be 189 ASICS NFTs available overall. The lineup includes the aforementioned GEL-Lyte IIIs, as well as the GEL-QUANTUM 360, METARACER, GEL-RESOLUTION 8, METARISE, METASPEED Sky, METASPRINT, flip flops, and sandals. There will be 20 NFTs of each of these digital sneakers in an eye-catching ‘Sunrise Red’ colourway, while each silhouette will also include one NFT with a limited-edition metallic gold colourway – expect these to be the most sought-after of the bunch.
ASICS will reinvest all proceeds from these NFTs through its Digital Goods Artist-in-Residence Program, which makes up part of its wider Sound Mind, Sound Body philosophy. You can bid on the NFTs now via ASICS’ website.
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