Alexander Mcqueen By PUMA
For all our high-end loving label lickers, this one is for you. On the eve of the all important fashion shows doing the rounds throughout the flashy capitals, Alexander McQueen has once again stepped ahead of the pack with a new innovative collection with sneaker giant Puma. Since its conception, the Alexander McQueen PUMA collaboration has sought to push traditional boundaries of sport-fashion, testing the limits of form, function and design.
The new range features a backdrop concept utlising 'Power' as its main theme. With ‘Power’ as a constant reference, each season’s collection will also have a specific seasonal theme related sport. The Autumn/Winter 2009 seasonal theme is ‘boxing’ – a sport with power at its essence, referenced in style, color and material applications. The visual icon of the season is the ‘Griffin’, an expression of power and inner force, and is used throughout the collection as a graphic application. Innovative detailing such as ergonomic cuts, combat bandages, silhouettes and overlays are the most visual features of the debut collection. For more information hit up the website here.