Nike Unveil Full 2025 EYBL Collection

Elite Youth Basketball League (EYBL) has over the years, and the latest sample might be one of the boldest yet. The unreleased colourway showcases a vibrant peach base with hits of purple and yellow – almost certainly a nod to the EYBL’s Peach Jam tournament, which wrapped up in South Carolina earlier this month.

But this isn’t your standard AJ3. Instead of traditional Jumpman or Nike Air branding, the heel features stylised graffiti-style lettering that spells out ‘EYBL’ in bold, layered fonts. The graphic plays into the youthful, expressive energy of the tournament and gives the sneaker its distinct personality. This design detail, combined with the vibrant colour palette, reinforces the shoe’s status as a true one-off made for players participating in the Peach Jam.

While Nike haven't made any announcements, the sample-level details and the abrupt online appearance suggest this pair was made exclusively for EYBL athletes or inner-circle affiliates.

For the uninitiated, the EYBL is Nike’s grassroots basketball circuit, created in 2010 to spotlight top-tier high school talent across the United States. The league has grown into a proving ground for future NCAA and NBA stars, with the Peach Jam tournament serving as its grand finale. Over the years, the EYBL has also become a hotbed for sneaker culture, with exclusive colourways and player editions often seeded to athletes and never released to the public.

For now, this Jordan 3 remains a mystery. A one-off player exclusive? A future release in disguise? Time will tell. Either way, this sample proves once again that some of the best Jordans never hit shelves.

For more on the Jumpman, make sure to check out scheduled for 2025.