adidas x Parley: From Sea to Shoe

This is the story behind the first adidas x Parley shoe.

World Premiere: The first shoe ever made using Parley Ocean Plastic. The gillnet used to create the adidas x Parley shoe was intercepted by Sea Shepherd during Operation Icefish, a record-breaking mission to protect sea life from illegal fishing in the Southern Pacific. The shoe has been created with adidas' most innovative production method: adidas Tailored Fibre Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.