adidas Unveil The Zx Flux In Berlin
Berlin has been abuzz with Fashion Week over the past few days and adidas have been an integral part of it, representing hard on their home turf. Berliners have been blessed with the re-release the iconic EQT Cushion, the Stan Smith and also unveiling the newest member of the ZX family, the FLUX.
The stripped-back silhouette takes cues from the 1989 ZX 8000 including the ever-fresh Torsion and SoftCell-infused sole unit and plastic teched-out heel counter, and moves forward into the future with a lightweight, aggressive stance.
We checked a preview of the ZX FLUX a couple of days ago and were lucky enough to attend the official launch event on Wednesday night at the adi-built pop-up space here in Berlin. A barrage of shoes were on display alongside some gems from the archive. Check a couple of recap snaps in the gallery below.
Early on in the development of the ZX FLUX, the designers of the project realised how adaptable the silhouette was and decided to go all out. Bouncing ideas around like a B-Ball, the collection began to swell and expand exponentially, resulting in an impressive first fleet with over 20 renditions releasing globally in the next few months alone. In and amongst the roll-out, you can expect to find the 'Black Elements' pack, which features a trio of inky iterations including an all-over lightning print, the 'City Pack' comprising editions adorned with incredibly detailed satellite imagery, as well as the 'Weave', 'Photo Print' and monotone 'Base' packs, plus Foot Locker SMUs and super limited edition family and friends drops.
We can tell you right now that although there is seemingly something for everyone here, this is only the beginning of mammoth things to come. Check the video below to hear what the two main players of the project have to say about the journey and expect to see the adidas ZX FLUX hitting shelves from February 1st.
If you are in Berlin now be sure to check out the gallery showcasing the collection at Munzstrasse 21, Mitte. It will be open to the public today, Friday 17th and Saturday 18th January from 11am-8pm.