ARTICLE BY S.F.
adidas Unite With Foot Locker For 'shop-In-Shop'
Adidas continue to keep everyone on their toes, opening their first shop-in-shop project at Foot Locker. They have partnered with the retailer to introduce 'The a Standard', a new concept that will be operating exclusively throughout 28 Foot Locker locations in the US. Using touch displays and interactive screens, 'The a Standard' will work to engage customers in Three Stripes' latest performance products, including footwear and apparel and will host the exclusive launch of the Pure Boost 'City Blur' (see it in the gallery above). Need more info? Hit up The A Standard microsite.