ARTICLE BY Boon Mark Souphanh
adidas' SPEEDFACTORY Heads to New York City in Pop-Up Form
Since opening in 2016, the adidas SPEEDFACTORY in Atlanta has been quite the revelation. And now, New Yorkers will get their own SPEEDFACTORY experience in form an exclusive pop-up celebrating the release of the custom-made adidas Made For NYC (AM4NYC) sneaker.
The AM4NYC is the third in a series of individually designed and manufactured adidas releases, which will drop six key cities around the world.
The New York pop-up experience will be open to the public and located in Brooklyn Bridge Park. Attendees will get a glimpse at the exclusive AM4NYC model, and also get an immersive look into the future of footwear.
The SPEEDFACTORY AM4NYC pop-up will take place from April 26-27.
Brooklyn Bridge Park
11 Water St.
Brooklyn, NY 11201