adidas X Nash Money Social Media Barricade
The London Games have created the largest amount of social media buzz of any Olympics to date with 9.66 million tweets for the opening ceremony alone – more than the entire total for Beijing. Doing their bit was adidas and our mate NASH Money, who tweaked a Barricade tennis sneaker into a social media shoe! Tricked-out with colour changing LED lights, the futuristic custom his an on-board computer that connects to its own Twitter account. Try tweeting it at @adidasbarricade... you never know - it might tweet back!