ARTICLE BY Shay Colley
adidas Releases 'original Is Never Finished' Featuring Snoop, Petra Collins, Dev Hynes And More
It’s almost impossible to take in everything that’s going on in adidas’s new short film Original is Never Finished, especially on first viewing. The glitched-out lo-fi piece sees a whole cast of Three Stripe affiliates – The Gonz, Stormzy, Kareem Adbdul Jabbar, Dev Hynes, Snoop Dogg and Petra Collins – posturing to the strains of ‘My Way.’ The short epic comes hot on the heels of Nike’s FKA Twigs similarly enigmatic (and sneaker-mask flaunting) production. While the message may be intentionally ambiguous, what is clear is that the Trefoil has a diversified catalogue of star power on side – and they didn’t even flaunt big guns Kanye, Pharrell, Harden et al. Stay tuned!