adidas Originals X Sneeze Mag
Just in time for Christmas, Sneeze - No. 10 is a special 'Gift Wrap Issue' featuring cover star Rinko Kikuchi, photographed by Matt Black. With a series of images provided especially for Sneeze, adidas Originals find themselves in the good company of VIRUS, Dylan Rieder, Neckface, Don Letts, and a pull-out poster by New York-based artist Lucien Smith.
Sneeze looks to expand the street-inspired culture of skateboarding to unexpected references, places and images. The magazine was established in 2008 and blends trend reporting with skateboard culture, art & fashion, original news and thought, and above all an eye for images and photography. Poster size and with no binding the images become ever changing art for the reader’s walls. Sneeze is sold through boutiques and skate shops, but the magazine is also sold through custom made streetboxes in different cities. The streetboxes are like flagship stores, available in Vancouver, New York, and Honolulu.