26 Aug 2012

Industry News

adidas Originals (The Do-Over)

Adidas Originals Th Do Over 1
Adidas Originals The Do Over Djs 1
Adidas Originals The Do Over La Mc 1
Adidas Originals The Do Over Party Vibes 1

Since 2005 Aloe Blacc and Innovative Leisure have been holding LA-based Sunday afternoon music events entitled The Do-Over. In 2011 adidas Originals teamed up with The Do-Over to take it to the global stage. From city to city The Do-Over events fuse “mystery” musical talents with a backyard feel, creating a unique Originals experience. Now adidas present us with a video series taking us on a step by step walkthrough from the beginning of The Do Over to where it lives today with hosts Jamie Strong, Chris Haycock, and Aloe Blacc.

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26 Aug 2012

Industry News

For first-looks, up-to-date sneaker buying info, industry news and deep-dive features sign up to our mailing list!