26 Aug 2012

Industry News

adidas Originals (The Do-Over)

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Since 2005 Aloe Blacc and Innovative Leisure have been holding LA-based Sunday afternoon music events entitled The Do-Over. In 2011 adidas Originals teamed up with The Do-Over to take it to the global stage. From city to city The Do-Over events fuse “mystery” musical talents with a backyard feel, creating a unique Originals experience. Now adidas present us with a video series taking us on a step by step walkthrough from the beginning of The Do Over to where it lives today with hosts Jamie Strong, Chris Haycock, and Aloe Blacc.

26 Aug 2012

Industry News

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