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10 Dec 2010

Industry News

adidas Originals 'pass The Present'

Pass The Presents 646 1

This December adidas Originals bring Christmas early. Following from the successful instore campaign ‘If The Shoe Fits, Keep Them’ comes ‘Pass The Present’; a nostalgic, interactive experience that’s much like pass-the-parcel, only better. Better because instead of bundles full of cheap bells, whistles and water-balloons, these packages have $500 worth of hip trinkets in them. Plus they aren’t rigged to let the kid who’s party it is win all the good stuff.

Starting on Tuesday Dec 7th, and continuing over the next three weeks, regular ‘Pass The Present’ sessions will take place at adidas Originals stores across the country. Fans will be tearing layers from parcels to uncover and win festival tickets, iTunes vouchers, adidas Originals products and more. Plus there's the chance to grab any two tees from the adidas Originals range for just $50. Would-be participants simply need to stay tuned for weekly Facebook, Twitter and email alerts for all the whens and wheres.

Participating stores:
OCS Pitt St NSW
OCS Goldcoast QLD
OCS QVB NSW
OCS Rundle Mall SA
OCS Chadstone VIC

10 Dec 2010

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