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11 Dec 2007

Industry News

adidas Originals Festival

Adidas Originals Festival 1

Introducing An Online Game That Lets You Create Your Most Epic Dream Music Festival:

adidas Originals and VICE have released an online game which lets you create your own music festival.

Starting with a budget of $100,000, you’re invited to put together your own dream festival line-up from a pool of around 200 bands across different genres from electro to hip hop to rock. Along the way you get to select the venue type, name your festival, design the promo poster and even book the after-party band or DJ.

You can choose from bands including Bloc Party, LCD Soundsystem, Sonic Youth, The Horrors, Battles, Animal Collective, M.I.A, Peaches, Duran Duran, Damn Arms, Midnight Juggernauts, Diz zee Rascal, Dirty Three, Macromantics, Digitalism, Airbourne, Black Lips, The White Stripes, Har Mar Superstar, Andrew WK, The Slits and Spank Rock.

Each band has a different asking price to get on your line-up, so you can choose to blow your budget on a big headliner or spread the love across more grassroots acts.

You then get to promote your festival to your buddies via email or online by posting on your MySpace page or blog. The festival with the greatest attendance (ie. the most number of visits) will win the major prize - a trip for two to the 2008 Berlin Festival, including flights and accommodation, plus VIP treatment courtesy of VICE, and a shopping trip to the adidas Originals store in Berlin.

There will also be prizes for best and worst designed promo posters, and festivals created by various industry personalities will be showcased on the game’s homepage.

The competition runs until February 29, with the winning festival announced the following week.

Go to to play the adidas Originals Festival game.

11 Dec 2007

Industry News

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