adidas' Members-Only 'Creators Club' Gives You Early Access to the Latest Releases

are giving their most loyal fans exclusive access to the latest releases with the launch of Creator’s Club. Free to join, the program offers four levels of membership based on how much adidas product you purchase, how many adidas events you attend, and your involvement among the ‘adidas community’.

Member benefits include priority access to limited releases, members-only discounts, custom sneaker opportunities, and invites to exclusive events. Your access to these will depend on your membership status, so you better start levelling-up quick!

US residents with an adidas.com profile will automatically be granted membership. Alternatively, you can sign up in-store or via the adidas app.

A global roll-out of the Creator’s Club is expected over the next few months.