adidas Launch the XCHANGE Female Art Project in Berlin
An extension of the Superstar campaign, the XCHANGE Space in Berlin has opened to promote and assist women looking to make a mark in the local art industry.
The unique space in Berlin-Kreuzberg provides resources, materials, guidelines and networks to help women with aspirations for a career in the art scene. Adding to the initiative, eight up-and-coming female artists have been given the opportunity to hone their talents in the space, mentored by three leading industry figures: Karen Boros, Maike Cruse and Marie Mayer.