25.02.20Newsadidas
ARTICLE BY Boon
Adidas Xchange Female Germany Campaign
Adidas Xchange Female Germany Campaign
Adidas Xchange Female Germany Campaign

adidas Launch the XCHANGE Female Art Project in Berlin

An extension of the ‘Change is a Team Sport’ Superstar campaign, the adidas Originals XCHANGE Space in Berlin has opened to promote and assist women looking to make a mark in the local art industry.

The unique space in Berlin-Kreuzberg provides resources, materials, guidelines and networks to help women with aspirations for a career in the art scene. Adding to the initiative, eight up-and-coming female artists have been given the opportunity to hone their talents in the space, mentored by three leading industry figures: Karen Boros, Maike Cruse and Marie Mayer.

All works by the eight young talents will be presented at the Berlin Gallery Weekend in May, while other pieces will be displayed at the adidas Originals flagship store in Berlin-Mitte.

The adidas Originals XCHANGE will be open until May 1. Learn more about the initiative here.

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