06 Aug 2011

Industry News

adidas Japan 'miniskirt Challenge'

Adidas Miniskirt 1

Anyone who has ever turned on a TV set in Japan knows that they do things a bit differently over there. To demonstrate the performance benefits of adidas' lightweight adiZero range, adidas Japan has conducted this highly scientific 'miniskirt challenge'. It may not quite rival Nike's Innovation Kitchen, but it's only a matter of time before these saucy Japanese gameshow-style antics produce the perfect shoe! Thaks to Hayabusa for the news.

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06 Aug 2011

Industry News

For first-looks, up-to-date sneaker buying info, industry news and deep-dive features sign up to our mailing list!