adidas Hit the Ground Running with UltraBOOST 19 LaunchRelease: 21 February 2019
The sneaker that adidas heralded as ‘The greatest running shoe ever’ just picked up the pace, and we linked with Foot Locker to share its first outing. Arriving almost exactly four years after the OG, this year’s UltraBOOST 19 adopts a full rebuild to blow past the subtle knit updates of its decimal donning predecessors.
To achieve the new look, Herzo whittled down a 17-piece build to just four key components. Boasting 20 per cent more BOOST in the midsole, a crafty new Torsion spring, supportive Primeknit 360 knit, and a revised 3D Heel Frame, the new model is the most responsive weapon in adidas’ BOOST arsenal.
Naturally, adidas wanted to show off their new creation, and did so with a blockbuster launch. Taking to a warehouse in Melbourne, they rolled out the red carpet in the shape of a running track, equipped attendees with the new UltraBOOST 19, and let them loose. Deconstructed models were shrined in the room’s centre, and animations streamed around the outside, which, combined with futuristic lighting pumping out like Close Encounters of the Third Kind, made for a fully immersive experience.
If you missed out, live vicariously through the images captured above, and be sure to grab your pair from Foot Locker — they’re available now!