adidas Have a New Way to Combat Bots and Resellers
It seems Kith aren’t the only ones taking a stand against bots, with adidas joining the fight to level the playing field. A screenshot from Yeezy Mafia (seemingly taken from a restricted page on adidas’ website) shows what’s being called a ‘verified creators club’.
YM say the initiative is similar to adidas Confirmed, and will require punters to verify their account via SMS when purchasing sought-after sneakers.
Further info — like which countries registration is available to and when it will come into effect — aren’t yet available. Stay tuned for more, and check release info for the ‘Static’ Yeezy BOOST 350 V2s in the meantime.