adidas Consortium Introduces Sneaker Exchange
Following a strong year in 2016, adidas' Consortium program is set to expand upon collaborative partnerships in a massive way in 2017 via the introduction of Sneaker Exchange. The new initiative opens the doors on Three Stripes collaboration, drawing global retailers out of their comfort zones and pairing them together with the most unlikely of partners. Think men's stores working together with women's boutique, or a high-fashion retailer paired with a sportswear specialist. The list of partners on board for 2017 includes the likes of Slam Jam, colette, Packer and Kith. We can expect one project to drop each month under the program, featuring a pack of two shoes from the collaborators – one old model and one new.
No word just yet on what the first adidas Consortium Sneaker Exchange will bring, but we can't wait to see what the new endeavour spawns.