adidas Cancel Black History Month UltraBOOST
Team Trefoil have responded to criticism of their controversial Black History Month sneaker by withdrawing it from the shelves. UltraBOOST ‘Celebrating Black Culture’, was teased back in January, and was quickly met with disapproval across social media.
Now adidas have decided to withdraw the UltraBOOST from their Black History Month lineup, issuing a statement following the backlash:
‘adidas released a new collection in celebration of Black History Month featuring designs inspired by the Harlem Renaissance. It includes footwear and apparel across a variety of categories. Toward the latter stages of the design process, we added a running shoe to the collection that we later felt did not reflect the spirit or philosophy of how adidas believes we should recognise and honour Black History Month. After careful consideration, we have decided to withdraw the product from the collection.’