Resellers have become the bane of our existence for a while now. Though always around, their impact has grown exponentially with bots taking all the Ws online. Last week we saw KITH trick some bots and, in July, Solebox asked patrons to wear pairs out of the store to combat this issue.
Now, adidas has now taken a stand and developed their own process to harvest fairness with an SMS verification system. Users are asked to create and verify an adidas account to purchase products. Sizes must then be selected prior to release dates. On the day of the release, users will have a 15-minute window to check if they’ve been selected for purchase.
Ideally the process would work but similar methods have been thwarted by bots and resellers in the past.
Currently the system has only been implemented in the US on the adidas app and adidas.com.