ARTICLE BY Sneaker Freaker
adidas Attacks Jordan Brand In New Ad
The adiZero Crazy Light has been pushing hard with some aggressive new ads that literally take a piece of their on-court rivals. Now comes the latest installer of adi's 'The 'Other' Guys' campaign, where a Jordan Fly Wade is split with an axe to demonstrate the comparative lightness of Derrick Rose's new kicks. Adi's been something of a fringe player in basketball ever since Michael Jordan famously caved in to the Swoosh hard sell and signed with Nike despite his boyhood love for the Three Stripes. Will this new combative attitude helps adidas make a meaningful dent into the Jordan juggernaut?