Actress Storm Reid Joins New Balance as Brand Ambassador
New Balance have announced the signing of Storm Reid as the brand’s newest ambassador. Reid is an actress best known for her roles in popular films A Wrinkle In Time and The Suicide Squad, plus television show Euphoria.
Reid is the latest representative of NB’s ‘We Got Now’ campaign, which she is using to not only announce her status as ‘humanitarian, student, actress, and now fashion darling’, but to also promote empowerment in young women.
‘Working with New Balance is a dream come true,’ said Reid. ‘New Balance and I share the belief that women should have the confidence to pursue all of their interests, and I’m thrilled that the brand has chosen to support me as a perfectly imperfect, multi-dimensional young person who is learning as I grow.’
Chris Davis from the Chief Marketing Office of New Balance said, ‘Storm embodies our brands fearlessly independent mindset and truly exemplifies a dynamic, versatile persona and is not only passionate about finding her place in the world – but empowering today’s global youth to realise that same level of confidence. Through her bourgeoning acting career, advocacy of education and self-expression through fashion, Storm is an inspiration to an entire generation.’,
The new partnership is currently being announced on billboards at key Los Angeles landmarks, notably The Grove and the Beverly Center: ‘Storm Wears New Balance.’