A Closer Look Inside Kith’s New Paris Flagship Store
Kith are continuing their global expansion, unveiling a brand new Paris flagship ahead of a grand opening on February 26. We’ve been treated to teasers from founder Ronnie Fieg in recent days, but official imagery of the streetwear and sneaker boutique’s latest retail space has finally emerged – and it looks incredible.
The latest location – their first flagship in Europe – follows the opening of the Miyashita Park flagship in Tokyo back in mid-2020. Situated in the heart of Paris’ ‘Golden Triangle’, the store occupies three floors and the central courtyard of the historic Pershing Hall Building at 49 Rue Pierre Charron. The brand’s largest store to date – at 16,000-square-feet – the space encompasses Kith Retail, Kith Treats, and a Kith for Sadelle’s restaurant. In line with their other locations, Kith worked with perennial design firm Snarkitecture on the layout.
Combining Kith’s retail design language with native elements distinctive to its French home, the store is perhaps highlighted with the glass-covered courtyard, which utilises multi-coloured Carrara marble-tiled floors, and sits in front of a plant wall that stretches from floor to ceiling. The seating in the courtyard is reserved for customers grabbing a bite at Major Food Group’s acclaimed New York–based restaurant Sadelle’s.
For dessert, you can head across the room to Kith Treats, which is crafted in stainless steel and Carrara marble, and features a mouth-watering parlour-style cereal canister wall. Alongside the confectionery offerings will be Kith Treats’ inline apparel releases.
Travelling downstairs past the ground floor will take customers to the basement level, which houses a rotating activation space. Naturally, the first instalment will be based around Kith’s exclusive Air Force 1 collaboration with Nike.
For the time being, Kith Paris will be opening on an appointment-basis, in accordance with government mandates. Therefore, walk-in guests or non-scheduled appointments won’t be on the cards for the foreseeable future. Kith Treats will offer takeout service only, and Sadelle’s will become fully operational once regulations dictate that dine-in restaurants can do so safely.
If you’re in town, visiting appointments will be handled on a drawing basis. You can enter for a time slot here. For the rest of us, these stunning shots will have to do – for now.