Created in 1994 as an experimental spin-off from Diesel, the brand rapidly established its own exuberant identity. Now a company in its own right, it both complements and defies its parent. The line was originally inspired by radical sports – snow, surf and skate – and these remain anchored in its DNA. But as the brand grew, it embraced the fusion of sport and urban culture that is the foundation of today’s street style. Like its core 18-to-30-year-old customers, 55DSL is at home on a mountainside or in Manhattan; it moves effortlessly between skate-park and nightclub.Hit up their new website and blog now and immerse yourself in the 55DSL culture!