5 Things we Learnt from ASICS' Q3 Financial Report
Numbers, dots, decimal points, loud voices, midweek whisky and calculators, who really knows how a company prepares their financial report, but it’s not the most riveting material out there. Lucky for you, Sneaker Freaker built a machine that removes all the jargon and presents you with a clean, compact, 5-point report detailing the moves by ASICS in Q3.
Please, just don’t stand near the machine while it’s printing …
5. THE AMERICAN TIGER TAKES A PUNCH
ASICS sales across the United States decreased by 17.8%, but across the pond sales indicators were less dramatic. In Japan, sales dropped 2.6% while the European region reported an increase of 0.6%. ASICS are continuing to push for the up and here’s how.
4. GEL RESOLUTION NOVAK
ASICS tapped Novak Djokovic and world number 23 Zhang Shuai to bolster their goals in the high performance market. The Japanese brand launched the GEL-Resolution Novak alongside the GEL Kayano 25 and HyperGEL series, further emphasising their aims in the tennis sphere and athletics more broadly.
3. SILICON VALLEY
The men in white coats have been busy in the ASICS lab with the Running Analyzer app, tech specifically designed to improve one’s running efficiency. The app was introduced at ASICS run Tokyo Marunouchi, a new retail store in Tokyo. Expect ASICS to continue to build on their app development arm in Q4.
2. HEALTHY SOLE IN A HEALTHY BODY
ASICS are continuing to develop their tech alongside green targets. ASICS aim to reduce CO2 emissions by 2030 was approved by the SBTi (Science Based Targets initiative). They’re the first sporting goods manufacturer whose target is now acknowledged by the SBTi.
1. RUN TO WHERE?
ASICS outlined a five-year plan that operates on three central tenets: a push on performance running in the US, the acceleration of growth in the Chinese market, and the focus on digital business to leverage growth (duh). ASICS will be hoping to minimise the damage done to their assets in the American market over Q4, with a 17.8% drop in business significantly impacting overseas endeavours.
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