Here’s How You Can Celebrate the 2023 FIFA Women’s World Cup

The time is finally here for the 2023 FIFA Women’s World Cup, and there’s a stack to look forward to, on and off the pitch. There are plenty of ways you can get involved in the tournament, whether near or far from matches. If you’re in any of the match cities, you can of course opt to cop tickets, but if not, you can tune in to games across the various channels online or throw your support behind the WWC with purchases. From apparel to memorabilia and collaborations, there are lots of ways you can show up.

Of course Martine Rose was among the many collaborators to get the ball rolling, revealing her latest collaborative work with Nike last month. Including both clothing and another batch of Shox MR4, Rose’s intention for the colab was to help women flex off the pitch, just as much as men have done historically. In saying that, the apparel is unisex, meaning it’s open to all. Rose also took her Shox MR4 one step further, dressing the two new pairs up in bright gradient colours. In addition to luxury crossovers, you also have the opportunity to cop all home and away team jerseys in partnership with major sponsors including Nike, adidas, Hummel and more, from the official FIFA webstore, plus memorabilia like replica trophies, commemorative footballs and more.

It’s all happening! To get shopping, find all of the relevant links below, which will continue to be updated as product surfaces. For all of the latest event information for the 2023 FIFA Women’s World Cup, hit the link below too.