PUMA’s 2016 was defined by alliances with key figures in popular culture. They’ve cemented bonds with millennial politicians Rae Sremmurd, makeup mogul Kylie Jenner and kids’ show award winner The Weeknd. Arguably the star of PUMA’s roster right now is their Creeper collaboration with Rihanna, a shoe that continued to dominate and even went on to win one of sneaker media’s greatest accolades. It’s been a big year for the Big Cat.
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