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What’s Next For Fenty x PUMA

Rihanna Fenty PUMA 2023

Rihanna’s Fenty x PUMA partnership is continuing in 2023. After the Big Cat took to social media to announce RiRi’s return to the label, many have been left in anticipation of what will arise from the reboot and of course, what the product could look like. As we move closer to this new phase of Fenty x PUMA, we’re posing the question: what’s next?

This article was originally published on March 17, 2023.

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