What Went Down at Paris Fashion Week Men’s AW25

What went down at Paris Fashion Week AW25
Via KidSuper

Another PFW Men’s season has come to a close. Running from January 21-26, the AW25 season featured a packed schedule of shows, events and product launches, with sneaker and streetwear culture once again cementing itself as a continuous point of reference for the fashion set. From huge runway moments like new link-up with (and a very familiar-looking sneaker) and rave to a €7500 luxury leather drop and everything in between, it can be hard to keep track of all the happenings. But Team SF were on the ground to bring you all the news, so here's everything you might have missed!

Sneakers and Shows

AURALEE x New Balance

Tuesday kicked off with two runway-related sneaker moments, as and Louis Vuitton ushered in the start of the celebrations. Once again, AURALEE presented a super clean duo of colourways, elevating the classic tennis shoe with buttery leather and soft suede. The two versions saw the silhouette arrive in the brand’s signature creamy-yellow hue and a wearable brown, which paired perfectly with the elevated staples presented in the label’s collection.

Louis Vuitton

Speaking of buttery leather, Skateboard P’s recently revealed Cortez-adjacent sneaker also took to the runway. The ButterSoft debuted alongside the multi-hyphenate’s joint collection with Nigo, which included co-branded bags and leather goods as well as a floral skateboard. Set in a stunning structure next to the Louvre, the venue served as the perfect place to also display the duo’s joint archive – as plenty of Pharrell’s previous adidas colabs, N.E.R.D memorabilia and archival LV pieces headed to just days after the show.

Feng Chen Wang x UGG

latest collection was inspired by the balance between perfection and imperfection and was accessorised with a model of the mythical Chinese character Shan Hai Jing. For this show, Chen Wang encased her some of her upcoming UGG collection in her signature sculptural caging, drawing a balance between UGG’s soft aesthetic and an edgier look.

424 Nike Foamposite
Via Outlandermagazine

424

Following Feng, 424 also presented their latest collection on the Thursday, which featured a selection of World Cup-themed apparel and football jerseys as well as the star of the show – a white Nike that had been reworked with a zip-up shroud. Despite much excitement, this was soon to be confirmed as a reimagination of certain styles and not an official colab, but there are plenty of big Foam releases to come this year, including the legendary ‘’ retro.

Junya Watanabe x New Balance

Nestled among workwear-inspired collection was a low-profile New Balance model, the NBU471. This came in two colourways and featured a nylon and shaggy suede build and is a reclamation of the archival 70s runner silhouette. The designer also debuted a collaboration with Paraboot, which saw him apply pony hair to a high-top stomper.

Comme des Garcons

went full dad mode with the chunky NBU509, a silhouette from the early noughties that made a quiet comeback last year. The execution was fairly low-key, with one pair in a monochromatic white colourway and the other in a typically NB grey and navy make-up. CDG Homme Plus opted for a more athletic approach with two colourways of the – a fresh take on the archival OG thanks to the sculptural structure of the Flymesh upper. The sleek runner style also came in two colourways – a black and white and its inverse. Finally, CDG Shirt revealed an collaboration – a triple white .

Willy Chavarria x adidas

Willy Chavarria made his Paris debut this season, and he brought an collaboration with him. After hosting a pop-up event and having his team drive a Chevy Impala through the streets of the Marais, the Mexican-American designer delivered Americana to Paris’s American Cathedral. Through his accompanying Three Stripes colab, Chavarria delivered a collection of staple Trefoil styles inspired by his heritage and included footwear silhouettes like the Jabbar Low featuring a foldover tongue and the Jabbar Dress, which formalised the sneaker. On the runway, the designer also delivered a trio of modified Forums that'll drop later this year.

Dior

After lead footwear designer left the house for Louis Vuitton towards the tail end of 2024, it came as no real surprise that the luxury label's latest collection saw them take a more formal approach to footwear. Nevertheless, the collection embraced delicate laced materials and beaded embellishments that we’ve started to see more often in the sneaker scene (just take a look at recent lace or embellished customs). While it was a step away from streetwear, Kim Jones’s collection was an undeniable homage to the house’s codes.

Kiko Kostadinov x ASICS

or not tabi? That was the question at . Always creative, Kostadinov sent a couple of tabi-toed ASICS silhouettes down the runway that referenced the traditional Japanese style and Onitsuka Tiger’s 1953 Marathon Tabi shoes from the brand’s past. Alongside typical sneaker silhouettes, Kostadinov and ASICS also presented two boots in a heavily motorsport-influenced shape.

Y-3

After returning to the runway with a banger SS25 collection, and adidas’ delivered another masterclass in sophisticated sportswear for Autumn/Winter. Alongside sleek, techy tracksuits and striking sporty silhouettes worn by the likes of Djibril Cissé and Candace Parker, Y-3 also experimented with contorting the usual adidas Three Stripe branding, adding details that allow the wearers to position the iconic motif in ways that are more unique to them. Within the apparel collection, the Y-3 show also revealed a new three-way collaboration with , where the brands worked together to put a motorsport-inspired spin on the capsule – fitting given adidas’ official this year. Footwear wise, the collection saw Yohji put his spin on some of adidas’ performance running silhouettes, as well as GSG9 combat boots and other .

KidSuper x BAPE

‘I want shoe of the year!’ told us behind the scenes of his AW25/26 show. Colm Dillane had just debuted his upcoming BAPE collaboration, which saw him deliver a selection of his own apparel, BAPE-ify his own character and deliver a selection of BAPE STAs and BAPE STA mules. Within the footwear collection was a sashiko number, crafted with antique denim fabric and embroidery, which Dillane proudly showed off to us following the show. You can read more about the full collection .


Post Archive Faction x On Running

Post Archive Faction

There wasn't one but two colabs for Post Archive Faction, as the South Korean label presented products with both and Clarks Originals this season. From On's side, the duo have readied tonal colourways of the CloudMonster 2 and CloudMonster Peak. For Clarks, we can expect two classic Wallabees in tonal colours.

Product Reveals Outside of the Runways

Along with the mountains of products served up on the runway, brands were also activating their launches all over the city. was on deck with to reveal his upcoming Grid Jazz 9 – another super colourful number dubbed 'I love you, but I'm busy'. We caught up with him to talk through his colabs and to get a better look at the shoe, so stay tuned for the full interview, which drops soon!

Moving through Le Marais, ignoring PUMA's Mostro takeover was impossible. The Big Cat welcomed the public to their pop-up with a huge spiky archway and a wealth of products inside. As well as showing off some upcoming styles, including the Speedcat Premium and the ultra-light, tongueless Speedcat Go, PUMA unveiled plenty of Mostro collaborations to look out for later this year. These included a minimalist, black and white suede variation from , a murdered-out leather version by , and a second Mostro colab prepped for the trails. In addition, PUMA also officially revealed the Mostro Fey, a silhouette, in an in-line version and CNCPTS colab, as well as the reclamation of the archival which originally featured a more exaggerated spiked sole.

Elsewhere in Paris, were on the ground to debut the first collaboration between and . Taking over the store, the Jumpman revealed a super-luxe limited collaboration centred around two versions of the Air Jordan 1. Both made from super soft Italian leather and hand-finished in France, these weren't your standard Jays – and the retail prices definitely reflected this. The first pair is limited to 250 pairs and retailed for €2200, while the second – which featured extra 'We love the game' wordmarks and came packaged in a wooden replica of the Parc des Princes – would set you back a whopping €7500.

Of course, that wasn't all that surfaced this week. teamed up with Brooks on the archival STAPLE x GTS 4, as the brand began its segue into the lifestyle market. opened up their space to show off what's coming up, including a GORE-TEX version of the Waves Prophecy Moc loafer-hybrid. Speed Loafer was also causing a stir, and although we couldn't take photos, we can say there was a lot of exciting stuff coming out of their showroom. Early looks at the next x 'Aged Well' also emerged, and although JFG did host his usual Apartment Party, further info still remains under wraps for now. Not to be outdone, Pharrell's latest adidas colab dubbed the ''' also got a run-out, and also revealed his upcoming footwear at his showroom event. Finally, Saucony showed us some heat from their new Silo range – if you didn't catch those previews on our stories then you missed out!

Spaces and Places

There were also plenty of events to keep everyone entertained over Fashion Week, from workshops to exhibitions, parties and everything in between. As we mentioned, PUMA's Mostro space was a sight to behold, and the area also played host to an archival exhibition by and Hartcopy (we visited PUMA's archive last year – you can check it out !), a Mostro customisation workshop, and an evening party that was attended by . The educational angle was also favoured by who hosted a panel and pop-up, and Originals who debuted their 200th-anniversary celebration film directed by Set Free Richardson. The screening was followed by a panel discussion between Set Free, Yasiin Bey and , which later gave way to an afterparty.

Needless to say, Clarks wasn't the only brand party getting started. PUMA also threw a very German rave in collaboration with Slam Jam, while adidas hosted a similar event with a guest appearance from . ASICS and PAWA brought the sounds on January 24, and took over the beloved Paris institution ChopChop earlier in the week.

With too many parties to mention, we were grateful for the venues that were cooking up a storm, and Sonny's Pizza were slinging out delicious pizzas during events by Saucony, and Champion. Brunches were also a dime a dozen, and Salomon put on a spread as they exhibited some of their own techy history and introduced new colours of the XT-Whisper to the press.

For the fitness fanatics among us, run crews also showed up en masse. Saucony kicked things off with an easy 5K on the Wednesday, while running apparel brands Satisfy and Portal put people through their paces at more difficult distances. Undeterred by their recent bankruptcy news, combined running with a party, embracing the sensations evoked by music and running in collaboration with adidas. Finally, Parisian running boutique Distance ran their annual friends and family relay event in partnership with On.

What We'd Like To See Next Season

While it was a strong season for sneaker colabs, brand previews and designer link-ups, there are still a few things we'd love to see more of next season. Kiko Kostadinov's ongoing work with ASICS goes to show the power of sportswear and high fashion teams working harmoniously on silhouettes and not just colour-ups, in turn pushing sneaker culture forward with innovative ideas. In a similar vein, the ever-growing presence of streetwear on runways serves as a perfect opportunity for more sneaker and streetwear brands to carve out a Fashion Week presence – and it's been great to see smaller brands like On and Hoka continue to stake their claim.

As far as events go, we love a good party, but the standout event for us this season were definitely built around the products. PUMA's archival display, Salomon's exhibition set-up and Clarks' anniversary film all highlighted focused storytelling, tapping into each brands' history and their links to the community and culture. We'd love to see more brands take this approach next season. Watch this space and stay tuned for our SS26 coverage in June!

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