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Virgil Abloh and Louis Vuitton: A Sneaker Love Story

Louis Vuitton 408 Basketball Trainer White And Black Lateral Side ShotLouis Vuitton 408 Basketball Trainer White And Black Lateral Side Shot

Sneakers have gradually crept into the realm of high fashion in recent years, and Virgil Abloh has had a lot to do with that transition. While he’s not quite the father of the ‘fashion sneaker’, he’s certainly helped to solidify its place on fashion week runways across the world. Going from the early days and his first streetwear brand, Pyrex Vision, to creating one of the most relevant streetwear brands of his generation, Virgil Abloh’s rise to fame is one for the history books.

Dropping in a low, mid and high, LV wanted to highlight the new silhouette and its hardwood inspirations, launching a basketball campaign to support the drop. The precedent this shoe set was almost as massive as its retail price point – they’d set you back a cool $1600. Needless to say, the 408 took ‘ath-luxe’ into a whole new dimension.

Thanks to LV PR team member Imed Soussi, who gave everyone a cheeky view of the Zig Zag way back in July 2018, the skate-inspired shoe hit retail stores in early 2019 dressed in an online-exclusive colourway. Do you think anyone skated their pair? We think not.

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