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Tricks of the Trade: Failproof Steps for Buying Sneakers Online


Buying sneakers online is a blast. You can do it just about anywhere, from the comfort of your own home to while you wait for coffee. But with all the advantages, it’s also not without its headaches. Did your shoes arrive from an overseas retailer only for them to be a half size too small? Are you unsure about the true colour of the model? We know these struggles all too well. So, we thought we’d go over the most prevalent ones and provide some strategies to combat them. Cue all the retail therapy.

Colourway Uncertainty

Often, the shade of certain colourways or materials can vary based on photography, meaning that something may appear lighter, darker, or even a different texture than it is in IRL. We know the feeling – because you’ve never actually seen the shoe in the flesh, it can be hard to know how they truly look. Well, there are a few things you can do to get some clarity here. Firstly, have you purchased from the retailer before? If you have, you might have a good indication of how their product shots fare. If not, you can always compare the images to those of other online stores and see if there are any discrepancies. Generally speaking, photography from OG stores and direct from brands is your safest reference point.

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