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The Best Super Bowl Halftime Show Sneaker Moments

justin timberlake super bowl air jordan 3

The game of games is finally upon us: Super Bowl LVIII is here! It’s been a strange season in more ways than one, but we’re ready for what promises to be a colossal clash between the San Francisco 49ers and the highly-rated Kansas City Chiefs.

On top of Usher's 2000s throwback performance, the commercials, and the hot wings, we’re also hanging out to see the on-foot action. The Super Bowl halftime shows have served up plenty of over the years, even when the performances themselves have occasionally fallen flat.

Here’s a look back at some of the best in recent memory.

Super Bowl LVIII (2024): Usher, Usher, Usher – Rocking Custom Chrome Air Jordan 4s

Usher threw it back to the early 2000s with a medley of all his hits, including 'Yeah!', 'Love in This Club', 'Confessions Part 2', 'My Boo' with special guest Alicia Keys, and more. What caught our eye the most though was the 45-year-old artist's second outfit by Off-White that comprised of 394,000 embroidered crystals and paired with a custom Air Jordan 4 conceptualised by Usher, Jordan Brand, and sneaker customiser The Shoe Surgeon. The silhouette arrives in a striking chromed-out upper contrasted with shades of blue, grey and white.

Super Bowl LVI (2022): Eminem in his Air Jordan 3 'Slim Shady'

Hip-hop legends took over the Super Bowl LVI featuring icons Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, and 50 Cent. Slim Shady entered rocking an unreleased Air Jordan 3 PE that featured a name badge on the heel with 'Hi! My name is Slim Shady'. The overall colourway arrived in a 'Fire Red'-like design.

Super Bowl LV11 (2023): Rihanna makes Super Bowl sneaker history in the MM6 Maison Margiela x Salomon Cross

Not only was this one of the most historic Super Bowl performances, but this was also a significant occurrence in sneaker history. Rihanna took the stage for the first time in over five years and rocked up in an all-red fit with matching MM6 Maison Margiela x Salomon Cross. After the show, Google Trends showed that searches for the silhouette spiked 4000 per cent.

Super Bowl XLVIII (2014): Flea Rocks adidas Crazy 8 ‘Lakers’

The Red Hot Chili Peppers have been known to rock some heat over the years, and this time was no different. Bassist Flea made the biggest statement, coming out in a pair of adidas Crazy 8s. Naturally, he opted for the criminally underrated ‘Lakers’ colourway, being an avid fan of the franchise.

Meanwhile, frontman Anthony Kiedis bounced around in BOOST – before it was cool – sporting a pair of adidas Energy BOOST.

Super Bowl LIII (2019): Travis Scott Lights it Up

Maroon 5’s headline performance may have, errrr, divided opinions. However, Travis Scott’s sneaker influence couldn’t be denied on the night. La Flame debuted his right before he took the stage, and also provided Adam Levine with a pair of .

Special mentions also go out to Big Boi, who busted out the uber-rare Air Jordan 3 Tinker ‘Oregon’ PEs. So fresh, so clean!

Super Bowl 50 (2016): Chris Martin and Bruno Mars Bring the Heat

The 50th staging of the Super Bowl was cause for some serious celebration. Bruno Mars stepped out for his second Super Bowl halftime appearance in some black Nike Cortez, as well as some 24K magic around his neck.

In contrast to Bruno’s clean and classic choice, Coldplay’s Chris Martin embraced his inner ‘scientist’, taking to NikeID to customise a wild pair of the Jordan Spizike. The sneakers were just about as vibrant as the performance itself!

Super Bowl LIV (2020): J Balvins Jays

Shakira and Jennifer Lopez stole the show in 2020 wearing, well, not much… That said, we did get a memorable sneaker highlight thanks to J Balvin. After teasing collaboration ahead of his halftime show guest appearance, the reggaeton superstar ended up wearing ‘em on stage, in turn dialling the interest of sneakerheads up to 11.

As one of the most eye-catching AJ1 colourways ever released, the sneaker was an instant sell-out. The only bummer was that we had to wait nearly a year for pairs to eventually release.

Super Bowl LII (2018): JT Hits Us with a Quickstrike

In 2018, Justin Timberlake had us lovestoned with his never-before-seen Tinker Hatfield x Air Jordan 3 ‘JTH’. While many thought the pair would be a one-of-one, Nike had other plans, releasing the colourway on SNKRS in quickstrike fashion just as JT’s performance came to an end. If you were lucky enough to snag a pair, you’ve got a bona fide big-game Grail in your collection.

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