ARTICLE BY Seb

The Best of Reebok in 2021

The Best of Reebok in 2021

Over the past 12 months we've had countless hectic drops, retros, collaborations and unsurprisingly another massive year for Reebok. Subtly succeeding all 2021 long, they engaged in a gargantuan amount of collaborations, resurrected some archive silhouettes and made epic industry moves. If Reebok continues on this upward trajectory, then we're expecting a stupendous 2022.

But before we enter the new year, look back at the best that the 'Bok had to offer in 2021!

Eames x Reebok Club C
Eames x Reebok Club C

Furniture Meets Sneakers

Arguably, one of the biggest collaborations of the year was from Eames and Reebok. Somewhat breaking down the barriers of what a collaboration can be, the ‘Bok honoured the legacy of the legendary industrial design duo Charles and Ray Eames with a slew of Club Cs. The lead-up to the release was long, with the brand’s insider contacts flexing their early Friends and Family pairs. Finally in October, they were snapped up quick!

Kerby Jean-Raymond

Kerby Jean-Raymond

In 2021, there was a big shuffle within the sneakersphere with industry movers and shakers being given some of the top creative jobs at footwear brands. Of course, Reebok had to tap Kerby Jean-Raymond of Pyer Moss fame to take the reins in 2022. A long-time collaborator with the ‘Bok, he’s worked on models such as the DMX Fusion. We’re keen to see how he goes next year!

Awake x Reebok
Image Credit: SVD
Margiela x Reebok
A$AP Nast x Reebok
Palace x Reebok
Story mfg. x Reebok

Collaborative Powerhouse

Collaborations were plentiful in 2021 and Reebok took a front seat, tapping many brands and individuals for their own unique takes. Beginning the year, it wasn’t long before Maison Margiela crafted multiple crazy iterations, closely followed by AWAKE NY. Eco-friendly brand STORY mfg. also received their own Beatnik and Club C.

ICYMI, Cardi B went to the next level with her packaging while Palace kept it on the more low-key side. Brain Dead even tapped in for a wildly colourful colab featuring the Zig Man.

Standouts also came from rapper-turned-style-icon A$AP Nast, who not only helped debut the Classic Leather Legacy but also made an epic Zig Kinetica II. Themed collaborations that unlocked our inner child were also readily available, from Jurassic Park, NERF and Candy Land.

Reebok Beatnik
Beams x Reebok Club C
Reebok Beatnik
Reebok Beatnik

Mule Madness

The Mule silhouette has risen to never-before-seen heights and it’s clear that it’s here to stay. While there were many factors in play when it came to the ascension of the backless silhouette, Reebok has been a large presence. Especially in 2021, their Beatnik silhouette has remained a mainstay within their catalogue from collaborations to Primaloft padding and even a Cordura restock. They even took the mule look to the next level, tearing off the heel of their iconic Club C in a collaboration with Beams.

Reebok Question Mid
,Reebok Pump Omni Zone 2

90s Hoops!

Reebok's heritage catalogue holds plenty of prolific sneakers, especially within their basketball department, and in 2021 there was an all-out onslaught of 90s hoop icons. The Question got a massive push, from aforementioned colabs and clean-cut vintage inspired colourways such as this one – inspired by the Philadelphia 76ers’ jerseys of the 1997-98 NBA season. The Pump Omni Zone 2 was blessed with a reissue, made famous by Dee Brown's 'No Look' dunk from 1991.

Reebok Victory G

Quiet Retros

Usually when brands retro some of their most legendary archive silhouettes they kick up a big fuss, but not Reebok. They quietly gave the retro treatment to a few silhouettes leaving them to be copped by the ‘IYKYK’ sneakerheads. It all started with the Kamikaze II Low which somewhat unexpectedly entered back into our sights via a Dime colab. In February of 2021 a black and white colourway was then spotted. Another subtle comeback was from the Victory G, which hadn’t been seen on shelves in almost 40 years. It’s unique selling point was that it incorporated GORE-TEX and was one of the first examples of an athletic shoe that rocked the water-wicking tech.

Be sure to check out our best of 2021 page to peep the top tier in sneakers for the year.

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