WHAT IS SUPPLY? HOW DO YOU DEFINE IT?
Supply opened in 2002. I left my old job as a buyer at Central Station/Flipside to start a new company distributing Carhartt WIP in Australia. That was around the end of 1998. I started Supply really to offer some brands that weren’t available in Sydney at that time. Hiroshi Fujiwara’s GoodEnough brand, Head Porter, Visvim was really just starting out, Silas from London, PAM, Snafu and Sarcastic from LA etc. As the store got going we added Supreme, Neighborhood, Comme des Garcons and a bunch of brands over the years. I think the best way to sum up Supply is that we’re a select shop. We’ve always bought across a broad set of brands but feel the brands we carry in Supply fit together. From Comme and WTaps to Palace and Fucking Awesome – they all have their place in the shop. Some of the brands we run have changed a lot over the years – look at a brand like Visvim – it’s a very different brand now to what it was in the early to mid-2000s.
On the flip of that, Dill’s Fucking Awesome line was strictly a clothing brand back then, now it’s a proper board company doing big things. Back then I think Supreme was important for us in that it connected two worlds – the Japanese brands that were starting to come out internationally and the US skate/street stuff. For me, Supply has always been defined by the brands we carry. It’s not so much about Supply as a brand but rather it’s the brands we carry that make Supply. We’ve been very lucky to have great brands support what we do through the years.