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Speaking with Patta About Retail Domination

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When  first opened in 2004, little did the globe know what was in-store. Now mention Amsterdam to any sneakerhead and one name immediately comes to mind: Patta.

Established ‘out of love and necessity rather than profit and novelty,’ as they like to say, Patta masterminds Edson Sabajo, Tim Sabajo and Guillaume ‘Gee’ Schmidt all sought to bring their shared love of kicks to the masses of the eight districts. They scoured the globe, visiting obscure stores and locations to bring back footwear – either via post or duffle bag – that was generally unavailable in Amsterdam at the time. This DIY and 'putting in your all' mentality is what helped build the foundations of Patta.

In the 15 years since, Patta have expanded to both London and Milan, and evolved into a world-renowned juggernaut, favourite collaborator, and Amsterdam’s undisputed go-to for the latest and greatest.

The crew have come so far, in fact, that this year saw the release of their most high-profile collaborative endeavour yet: their own distinct take on the , as well as a corresponding collection of apparel – the lookbook for which starred none other than footballing superstar Neymar.According to the trio, the AJ7 was ‘the only logical starting point for our collaboration with Jordan Brand’.

In honour of the colab, we caught up with the trio for a chat about the Dutch streetwear scene of old, the Jordan colab, and what’s next for the Amsterdam favourites.

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