ARTICLE BY Marianna Mukhametzyanova

Sneakers from the 2010s You've Probably Forgotten

nike air foamposite one paranorman
via Sean Go/Youtube

Over the past 10 years, thousands of sneakers have come and gone, often hitting the shelves for what seems like half a day before being replaced by an updated model or a new colourway. It’s a full decade we’re talking about here, so keeping track of it all can be a bit of a nightmare.

Lucky for you, we’ve put together a list of sneaker gems from the 2010s that you’ve probably forgotten, either because they’re plain ugly, super weird and unwearable, or because they didn’t get the love they deserved when they first dropped.

Scroll down to walk along memory lane.

Nike Air Foamposite Paranorman
Image credit: Stadium Goods

Nike Air Foamposite One ParaNorman (2012)

There’s always something special about a shoe that has a good back story to it. You know, the ones that are steeped in history with several references in their design. It’s like a game of hide and seek.

While movie-endorsed sneakers are more common today, this wasn’t the case in the early 2010s. You probably don’t remember the Nike Air Foamposite One ParaNorman that dropped in 2012. These were a tribute to the comedy/horror animated movie ParaNorman, and were limited to only 800 pairs. The promotional kicks were marketed as 'weird kicks for weird kids' and could only be won by those who submitted a weird photo of themselves as a kid as part of the ‘Weird Wins’ contest.

Donning wild, smoke graphics on the shell, ‘Weird Wins’ embroidered on the heel tabs, Electric Green glow-in-the-dark outsoles, and Norman’s silhouette embroidered on the back of the left shoe, this basketball sneaker has come to be one of the most sought-after Foamposite Ones to date.

Nike Sock Dart Safari Turbo Green
Image credit: Nike

Nike Sock Dart 'Safari' Pack (2017),

There was a very specific time over the past decade when both the Safari print and the Nike Sock Dart were really on-trend. We’re thinking 2017, the year that the Nike Air Presto was arguably the most coveted shoe on the market.

In May 2017, Nike dropped the Sock Dart ‘Safari’ Pack. Shortly after releasing a similar collection of jungle-inspired Air Prestos, four colourways of the Sock Dart were given Hatfield’s Safari treatment – coming in ‘Turbo Green’, White/Black, Gym Red/Black and ‘University Gold’.

Each silhouette featured an easy slip-on, sock-like mesh upper, a clear midfoot strap, a white midsole atop of a black upper and, of course, a speckled Safari print across the stretch uppers.

Adidas Zx 5000 Undftd Bape Camo
Image credit: StockX

BAPE x UNDEFEATED x adidas Consortium ZX 5000 'Camo' (2013)

Had this sneaker dropped over the past few years, and not back in 2013, it may not have made it onto this list, instead sitting pretty atop your list of Grails to cop. In the year that the word ‘selfie’ was added to the dictionary, adidas blessed the sneaker scene by collaborating with Japanese streetwear brand BAPE and Californian brand UNDEFEATED to create a Consortium special of the adidas ZX 5000. It hit home for several people, especially hard-core fans of BAPE’s signature camo print, lovers of the old-school Three Stripes running silhouettes, and those who just really loved the hype.

Clot Adidas Originals Zx Flux Rwb
Image credit: CLOT

CLOT x adidas Consortium ZX Flux 'RWB' (2015)

In 2015, Hong Kong–based retailer CLOT joined forces with adidas to create the Consortium ZX Flux ‘RWB’ to pay homage to the region’s famous ‘red-white-blue’ nylon fabric – often found on a bag – an intrinsic part of Hong Kong’s history, culture and identity.

For this rendition, the lightweight ZX Flux silhouette has been gifted the check pattern, found across the entire mesh upper of the shoe. Other big bursts of colour can be found on the blue heel counter, the red laces, and the red and blue hits of colour on the midsole, insole and tongue. All of this is paired with a crisp white rubber sole and Three Stripe branding in a subtle, translucent print. If you’re the kind of person to pair your bag with your shoes, this 2015 release is one to search for online.

Vans Supreme Campbell Soup Collection
Image credit: Flight Club

Supreme x Vans Campbell's Soup Collection (2012)

In 2012, Supreme and Vans released the ‘Campbell’s Soup’ collection, believed to pay homage to Andy Warhol’s iconic depiction of the Campbell’s Soup label. The colab, we think, is pretty darn steamy (get it?).

Three Vans silhouettes were chosen to rep the famous pop art print. The Vans AuthenticHalf Cab and Sk8-Hi feature the tiled crimson soup graphic across their uppers, some more extensively than others, dropping alongside a collection that included an all-over print t-shirt and five-panel caps.

Supreme have always been known for their references and odes to brands, people and cultural moments, and yet we think this quirky colab is one that didn’t receive the love it deserved back when it first dropped. It’s never too late though.

Air Jordan 10 Maya Moore
Image credit: Nike

Air Jordan 10 NRG ‘Maya Moore’ (2018)

The most recent sneaker on this list, the women’s-only exclusive has hints of select models that we’ve been seeing on our timelines recently, and yet it’s a silhouette that hasn’t had the same limelight as say, the similarly colour-blocked Nike Dunk SB ‘Viotech’ or Aleali May Air Jordan 1 Retro High OG ‘Viotech’.

In 2018, American professional basketball player Maya Moore teamed up with Jordan Brand to release the Air Jordan 10 NRG ‘Maya Moore’. This AJ10 is said to be inspired by Moore’s most beloved uniforms that she’s worn throughout her illustrious career. The upper gives off premium vibes, constructed with an extremely buttery suede, as well as a rich pairing of concord, black, and rush red sitting atop a rubber outsole.

Nike Air Presto Greedy 1
Image credit: StockX

Nike Air Presto QS ‘Greedy’ (2016)

The Nike Air Presto QS ‘Greedy’ was once actually confused as a collaboration with Japanese retailer BEAMS, as opposed to it just being an exclusive release for the retailer. While it has mostly stayed under the radar, we’ve decided to not be too greedy with this one, so here it is.

The silhouette is positively gluttonous in its use of colours and Air Presto references. It mixes and matches hues of ‘Orange Blaze’, black, ‘Star Blue’ and ‘Pine Green’, and harks towards the original Air Presto campaign. Other features include an extra-comfortable neoprene upper, a durable cage surrounding the sides of the shoe, a chunky heel Air unit, and a rubber outsole marked with an orange mini Swoosh. It’s so random, yet harmonious at the same time.

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