Sneaker Recap: Pride Month 2020
Held each year in June, Pride Month is a glorious annual celebration of the LGBTQ+ community. During Pride Month, there are peaceful protests, parades, events, parties, festivals, which all work to spread awareness of issues facing the community.
For sneaker brands, it's an opportunity celebrate the community with special edition releases, and also support them with heart-felt initiatives. Let's take a look at what they served up in 2020.
Under Armour
Arguably, had one of the best 2020 Pride Month releases. Dressing their HOVR Phantom Slip in rainbow tie-dye details, this is definitely an on-trend look.
Alongside a whole footwear and apparel collection, UA decided to start their own Pride grant program, which aims to help LGBTQ+ organizations deal with fincancial hardships caused by COVID-19.
Nike
What would Pride Month be without signature BeTrue innitiative. This year, the spotlight is on the Air Force 1, Air Max 2090 and ACG Deschutz. Each pair has received it's own unique Pride look.
To go with the heater collection, NIke have pledged their support to over 20 organizations focused on advancing the LGBTQ+ community.
Don’t forget to create your own SF profile to stay updated! Simply click ‘Sign in’ on our menu and join the fam.