Sneaker Freaker x atmos x ASICS
Introducing the triple-branded ASICS SportStyle GEL-Lyte III OG ‘Alley Cats’, a fitting feline footwear tribute to the mini-boulevards that criss-cross the respective hometowns of Sneaker Freaker and atmos.
Melbourne is renowned for its interconnected laneways that make the seedy downtown area a rabbit warren of late-night energy. AC/DC Lane, Celestial Avenue and Meyers Place are jam-packed with noodle joints, laidback speakeasys and underground clubs. While Tokyo is one of the world’s great megalopolises, it’s the street-level network of boutiques, micro-bars and izakayas in Harajuku, Golden Gai and Harmonica Alley that offer a reminder that humans still power even the biggest urban economies. The GEL-Lyte III OG is of course no stranger to either party, with SF responsible for the ‘Alvin Purple’ and ‘Tiger Snake’ colabs, while the atmos highlights reel includes the ‘Nexkin', ‘Duck Camo’ and ‘Midnight Tokyo’ among others.
The spec sheet is fully loaded with matte aluminium eyelets, ‘Alley Cats’ heel-tabs, custom footbeds, co-branded tongue logos and glow-in-the-dark tiger stripes that dose the classic ASICS in after-dark pizzazz. As seen on the OG GL III, the rubberised lattice featured on the sidewall and heels makes a welcome return here, while alternate sets of rope laces provide either a muted option in black-out purple or a slinky slime concoction that riffs on the neon green outersole. Miaow!
The Sneaker Freaker x atmos x ASICS SportStyle GEL-Lyte III OG ‘Alley Cats’ will launch June 18 via the Sneaker Freaker Shop at 8am AEST and at a special pop-up at the atmos Propellor store in Tokyo on the same day.
Stay tuned for more details!
As dictated by Sneaker Freaker, the mélange of Alley Cats materials includes high-class violet and lilac suede, super hairy cowhide and regal satin, with a splash of midsole speckle adding thematically-correct grit and grime.