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Sneaker Brands are Missing the Point!


I don’t really get the point of the footwear game right now. That’s ‘point’ in the literal sense. During my time in this industry, I’ve seen the same arguments time and time again. Fans scream at brands about how retros are botched, and they’re not wrong. Shoes lose their shape – toolings are used to death and have to be recreated. We end up with classic shoes that used to have a dramatic profile taking on a scoop-toed, banana-shape that makes them look significantly less serious than they should be.

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