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OG Colourways Should Be Easy Cops… Always

Nike Air Max 90 Infrared Og Old Side ProfileNike Air Max 90 Infrared Og Old Side Profile

The sneaker game as we know it has changed forever. Gone are the days when you could simply walk into your local spot to cop whatever you wanted straight off the shelf. Now, more than ever, the OG colourways of our favourite silhouettes have become some of the most elusive crep commodities out there. In simple terms, sneaker enthusiasts shouldn’t have to put up with that.

For Jordan Brand, things appear to be trending in the right direction. In 2018, the Air Jordan 3 ‘Black Cement’ was undoubtedly one of biggest releases of the year, with hefty stock numbers worldwide. A few months later, the Air Jordan 11 ‘Concord’ reportedly became the ‘biggest’ sneaker release of all time, rolling out in unforgettable fashion. The Air Jordan 4 ‘Bred’ release may have caused some minor headaches for some, but pairs eventually found their way to suitors as 2019 rolled on.

Big stock numbers don’t actually blemish a sneaker’s historical significance. So, we can only hope Beaverton have similar plans for the Air Max 90 ‘Infrared’ and other OG archival gems.

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