Chick and Kicks: The Paradigm Shift!

As a female sneakerhead and the owner of Kickslove, London’s only female-centric sneaker boutique, I’m excited to have a platform to talk about the current state of the game. Over the course of my career I’ve worked for Foot Locker, size? and Nike’s head office in London. I’ve been collecting kicks since I was 16 years old and stacking Sneaker Freaker from issue one, so I think I’ve got the qualifications to talk on the topic. However, I realise that this privilege also comes with responsibility. I think it’s only right that I try and cover the issues that are currently facing women in the sneaker world, and share my experiences setting up a store in what is still a male-dominated arena.