PUMA’s 2018 Highlight Reel
The Big Cat bared its claws in 2018, waking up from its basketball slumber by inking No. 1 draft pick DeAndre Ayton, signing Jay-Z, building a provocative marketing campaign, and dropping a brand new sneaker: the Clyde Court. But it wasn’t just on the court that PUMA started to flex, the German sportswear manufacturer also dropped two of the most well-executed lifestyle silhouettes of 2018, revisited a classic from 1984, and celebrated 50 years of the Suede with a flurry of collaborative efforts.
Let’s take a closer look at what the Big Cat managed to devour in 2018 ...