18 Dec 2017

Features PUMA Rihanna

PUMA's 2017 Highlight Reel

ARTICLE BY

Cesca Benson
Highlight 1100X735 Puma

2017 was a big one for . The past 12 months saw a flurry of celebrity partnerships and technical innovations that have kept the brand riding the wave of success. The brand enlisted some serious star power as Rihanna churned out hit after hit and The Weeknd introduced the Parallel. This A-list support saw PUMA gain ground against the Swoosh and the Three Stripes. Then, to cap things off, the Big Cat dropped their latest sub-foot cushioning, Jamming technology.

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18 Dec 2017

Features PUMA Rihanna Fenty The Weeknd Jamming

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